I have gotten a coupon from google AdWords. The amount was £75 So I’d set up an AdSense for content campaign for one of my site, using this fund and after two months the total AdSense income was £74. I still have £17 left and roughly that’ll be the profit I am going to make. The cost per click is £0.01 and only running on the content network and not the search network. My CTR is is around 20-25% daily and I get up to 170 clicks per day. I have a product I am selling on that site so this extra traffic using this free coupon helps.
I thought adwords were more profitable. I know £0.01 per click isn’t a lot of money, and £75 isn’t a lot of money either. But on the same hand if I would spend £0.10 per click I would not had a brake even at this point but I actually would be in debt, or the money would have had ran out by now.
Now if I only had a 5% CTR rate I would be in deep debt compare to my investment of £75.
I just wanted you all to see what it means to rely only on google AdWords for traffic and google AdSense for income. You have to have natural traffic or else AdSense not going to cover the advertising expense. Or it might but only on a very thin margin. It would depend on the CTR (click through rate, How many people are clicking on your ads)
Content network is when your ads are displayed ( or supposed to be displayed) on relevant sites. Search network is when you ads show up in the google search results. (you type into google search box and the adverts come up on the right side of the results are the payed for ads ).
Search results will have more hits because every word you type in will get matched. If you put your words in quotation marks only the phrase gets matched and less hits will be shown.
If you advertise in the content network and selling dog food your ads supposed to be displayed only on sites that sells dog related stuff. (supposed to) I am not saying it does because it doesn’t. It will show up on other unrelated sites too but not too many times. The more relevant the sites to your ad, the more likely people will click on your advert.